May
25
So why is it taking so long? The 6 P’s that slow down decision making.
A common question I am asked from start-ups is on the subject of how long things seem to take, from …
Read ArticlePosts Tagged with: entrepreneur
Jan
09
Here’s why free trials don’t work and what to do instead
When I was on the corporate side of the table I would meet new suppliers who would sit down and …
Read ArticleOct
01
Brands still need to make the first move…
As a former Brand Director and now an entrepreneur, I have gained first hand experience from both sides of the …
Read ArticleJul
19
Beware: BYOH, a condition to be avoided…
Running your own business requires many skills, not least bravery, persistence and endless amounts of passion. It is obviously very …
Read ArticleJun
06
The big secret of undertaking a successful trial for a brand – CHARGE FOR IT!
At Tech2Brand my main aim is to help start-ups to get work with a brand – sounds simple, if only …
Read ArticleMar
31
6 rules that will ensure business success at your company’s next birthday
Last month I congratulated the UK Start-up magazine Disrupts on hitting it’s 1st birthday. — great news. I find …
Read ArticleFeb
22
Want to be a big fish? 6 reasons why you should look for a SMALL pond.
Growth (Oxford Dictionary): the process of growing physically, mentally or emotionally.
Growth is (and should be) a key word in the …
Read ArticleJan
26
10 key pitching tips for future success…
As a start-up, over the next 12 months, you will be involved in high pressure ‘pitch’ competitions, Whether your pitch needs …
Read ArticleNov
29
Forewarned is forearmed – understanding today’s Marketing Manager
I spend a lot of my time discussing the subject of marketing with start-ups. This can be anything from providing …
Read ArticleOct
19
5 Ways to get a ‘yes’ from the marketing manager
Having sat on the ‘other side’ of the table for many years, I wanted to provide a few pointers on …
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