posted on July 24th 2018 in OTW Series with 0 Comments

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Having now met over 700 start-ups, I wanted to highlight the ones that I feel stand out, the ones that really make a difference and most importantly, the ones that solve a real problem.

Next up is Virtual Store Trials………..

Virtual Store Trials use cutting-edge technology to build a virtual environment allowing brands to test retail scenarios faster. They use the latest web standards and cloud capabilities to capture shopping behaviour quickly and affordably.

They have also validated their virtual approach alongside traditional in-store trials and produced the same results, but in a fraction of the time and cost. This means that they understand behaviour of thousands of shoppers to get to an answer in under a week, allowing for more (and better) data-driven decisions to be made by both retailers and FMCG brands.

Watch video interview with Nick (Founder)


If you want to find out more about Virtual Store Trials (clients, case studies, pitch decks etc) and other OTW start-ups, you can subscribe to my new t2bvideos portal http://www.t2bvideos.com Currently there are 80 start-ups on the portal with 5 being added every month.

Any questions, please feel free to contact me http://t2blimited.com/contact/ or call me direct on +44 7876 145638

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