OTW (One to Watch) #1 : Picasso Labs
Having now met over 600 start-ups, I wanted to highlight the ones that I feel stand out, the ones that really make a difference and most importantly, the ones that solve a real problem.
First up is Picasso Labs………..
Picasso Labs is solving the problem of visual communication. As imagery and video grow to dominate the way brands communicate with consumers, marketers have no data to understand what visual properties are cutting through, but more importantly, why. That’s where Picasso comes in: They use artificial intelligence to automatically, and in real-time, understand how your consumers’ response to imagery and video change as a result of the individual properties contained in each creative.
I am a big fan of Anastasia and PicassoLabs for two reasons; firstly, they have been very robust and pragmatic in their approach to scaling, adopting a very sure and steady approach, secondly; PicassoLabs is a really unique piece of tech that truly delves into the secrets of visual content and truly powers the science of art. PicassoLabs can analyse any visual anywhere for your brand and their competition – hence their success to date with brands such as Unilever, Warner Music and Volvo.
Watch video interview with Anastasia (Founder)
If you want to find out more about Picasso Labs (clients, case studies, pitch decks etc) and other OTW start-ups, you can subscribe to my new t2bvideos portal http://www.t2bvideos.com Currently there are 65 start-ups on the portal with 5 being added every month.
Any questions, please feel free to contact me http://t2blimited.com/contact/ or call me direct on +44 7876 145638