The ‘5 killer slides’ to present to a Brand Manager
I spend a lot of time persuading agencies (and brands) that they should put some time aside and meet a start-up. Although this is not an impossible task, it isn’t an easy one either and requires a lot of persistence and patience.
The vast majority of these subsequent meetings go well with both sides enjoying the experience. However, around 30% of the meetings don’t progress to a second meeting because of surprisingly, nothing to do with the technology itself. Even if the tech is right, things don’t progress because too much time is spent presenting and not enough time is spent demonstrating and discussing the new tech in question.
There seems to be a rise in the ‘cover all corners’ 20 page + presentations. These epic constructions not only guarantee that your key message won’t get across but also that it is highly unlikely that a Brand Manager will want to go through another meeting of such ‘drawn out’ pain again?
I would recommend that for any initial meeting with a Brand Manager, you keep your presentation deck to 5 slides max. Yes, 5 slides, not 50 or 15, but just 5!
WHAT TO COVER ON YOUR 5 SLIDES
A clean focussed 5 slide deck should look to contain the following:
Slide 1: What does your tech do in one sentence and what ‘problem’ does your tech solve / what need does it meet?
Slide 2: How does your tech work with simple bullet points (no more than 5)
Slide 3: How is your product different / unique to anything else in the market place – again, use simple bullet points
Slide 4: An example of how your tech could work for the brand in question
Slide 5: A final ‘thank you’ with your main contact details (email address / phone number)
5 REASONS WHY 5 SLIDES WORK
The ‘short and to the point’ 5 slide approach works best because:
- You will please the Brand Manager from the first minute – Brand Managers never see 1/5 slides on a presentation, usually 1/30. You will immediately come across as professional and organised
- Through creating a ‘shorter presentation’ you are focussing on the key points that you want to get across – no room for overkill or misinterpretation
- If you are interrupted at any stage of the presentation with a question, you know that you only have a handful of slides to cover and that you do have time to discuss properly, if required
- You will have time to do a proper demonstration during the presentation
- Finally, a succinct presentation can be easily re-read by a Brand Manager after the meeting and (even better) shared to his / her peers or manager for reference. A 30 page presentation will never see the light of day again
RAISE A SMILE
You will notice that I haven’t mentioned including any slides that detail your team, your main funders or how technically your product works (eg. specific algorithms, coding ). All of this information can be in a separate deck that you can open and discuss if required – but only if required.
At the end of the day, Brand Managers are expecting to have long presentations preached to them in every meeting – surprise them with a small precise 5 page deck. Watch for the ‘surprised look’ on their face (any maybe, even a smile) and you never know, they may ask you back to present again?